「Bloom your life.」
上海创艺高中是一所以艺术课程为主导的特色民办高中他们致力于营造一个充满活力的学习氛围并为学生提供开放自由的交流环境希望这里的学生能够体验多样而缤纷的校园生活,在花一样的年纪里尽情地绽放尽情地去热爱和创造。
在创艺的品牌设计中,我们希望能够表达出这份美好的愿望,因此bloom your life成为贯穿整个设计的概念我们在logo中引入花朵的形象并同时加入能够呵护花朵的园丁的手结合校园的名字SCAS组合出一个徽章的样式,我们希望它是经典庄严而充满热忱的。因此主色调选择了一款低明度而高饱和的红色,为校园的身份增添荣誉感和历史沉淀感。在延展部分的图形和辅助色中,我们也贯彻了绽放的概念,各种花朵和颜色的搭配丰富了校园的生命气息,也是学生们向阳生长的写照。
Shanghai Creative Arts High School, a private institution, is characterized by its art-focused curriculum. Dedicated to fostering a dynamic learning environment, the school aims to provide students with an open and unrestricted communication platform. Within its walls, students are allowed to take part in diverse and vibrant campus life, allowing them to flourish and develop as individuals, much like a flower that blooms in love and creativity.
Based on this good wish, In the brand decoding of SCAS, we were refining "Bloom your life" as a central concept that permeates the entire design. By incorporating the imagery of flowers into the logo, we have simultaneously introduced the figure of gardeners who tend to these flowers. This amalgamation, coupled with the acronym SCAS, has been fashioned into a badge-like motif, reflecting our desire for a classic, solemn, and passionate appearance. As such, the primary colour selected is a dimly lit yet highly saturated shade of red, which imbues the campus identity with a sense of honour and history. In the extended graphics and auxiliary colours, we continue to implement the concept of blooming. The array of flowers and colours not only enhances the vibrant atmosphere of the campus but also serves as a metaphor for students' growth towards the sun.